STAGG CHILI

To support a re-launch of the Stagg Chili brand, SFM executed a three-month West Coast “Get Fired Up!” tour focused on two key California DMAs: San Francisco and San Diego. The tour consisted of a mobile chili kitchen designed to create a branded chili experience in unlikely places throughout the market -- college campuses, construction sites, fire stations, sporting events, grocery stores, entertainment districts and several large-scale events to the delight of appetites across the region.After sampling the chili, consumers were invited to take a turn at a branded 10-foot high-striker, showing how fired up they got.