GOLD’N PLUMP

To help support Gold ‘n Plump’s positioning as a seller of natural, locally-grown poultry, SFM managed and executed a summer-long “Takin’ Names Tour” across the Upper Midwest. Two custom-branded old-time farm trucks criss-crossed the region, visiting county fairs, community parades, inviting consumers to sign their name on the truck’s body in support of local farmers. Each signature also resulted in a donation of a meal to a local food shelf. The grassroots tour included a heavy PR component as local politicians and dignitaries signed the truck for media photos.