SLIM JIM

Crispin Porter + Bogusky hired Street Factory for a Slim Jim urban assault, which included installing 175 three-foot wall graphics per week depicting the Slim Jim campaign’s iconic hero, the Snap Fairy, at rotating spots in and around the test DMA where Slim Jim sales could be closely tracked. SFM scouted the market for hundreds of strategic locations that would appeal to the target consumer (skater kids), managed all the posting installations and documented the project for the client. The 8-week program contributed to an 82 percent overall sales increase in the market.