POWERBALL

As part of its “Don’t Belittle Powerball” campaign, Street Factory executed a non-traditional media placement program that involved mobilizing real cars “crushed” by giant red powerballs in high visibility locations for consumer discovery. SFM created the media props, scouted locations, and secured all necessary permits and permissions for placement. As an additional project component, SFM also created and executed a mobile tour of lottery ticket retail sites with an operating milk truck crushed by a 10-foot Powerball. The program garnered our client agency Colle + McVoy the Adweek 2006 Buzz Award for The Year’s “Best Guerrilla Campaign.”