MINNESOTA LOTTERY

To help raise public awareness that lottery proceeds are used to protect the state’s natural resources, the Minnesota Lottery’s advertising agency commissioned SFM to install a series of 300-foot wide hillside messages made out of native plants along a popular highway. The 3-part series of messages (spaced out every mile) read: When You Play – Nature Wins – Thank You. SFM scouted the high visibility locations, negotiated placement fees with the landowners, installed the message gardens and maintained them throughout the summer.