WHAT’S MY SCORE?

In order to help stem the tide of rising credit card debt among college students, a coalition of non-profits and financial service institutions developed the What’s My Score campaign to raise students’ awareness of the importance of maintaining a healthy credit score. The social marketing campaign combined print media inserts in college papers with on-campus non-traditional media placement executed by Street Factory Media. Guerrilla components included door hangers on dorm rooms and re-positionable static clings placed on the driver-side windows of the junkiest cars on campus. The campaign soon turned viral as students started repositioning the media on their friends’ dorms and cars.