NORTHERN TOOL & EQUIPMENT

As part of a rebranding campaign to promote the opening of new Northern Tool and Equipment stores nationwide, Street Factory Media was hired to build a traveling street team of "Tool Girls" to raise brand awareness and drive consumer traffic to the stores' Grand Openings. Working out of a customized Monster Truck dubbed "Chopzilla," the Tool Girls visited auto shops, construction sites, fire stations, sports bars and other strategic locations we identified as prime locations where the target consumer works and plays.