Street Factory Media: Case studies

case studies

Best Buy eBikes

For the launch of new electric bicycles in select Best Buy stores, Street Factory unleashed "ebike gangs" on San Francisco, CA and Portland, OR. The gangs took to the streets for 5 weeks to show off the new technology, stopping to chat with curious onlookers…
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Mercenaries 2 Gas Station Takeover

For the launch of the new EA Games video game Mercenaries 2: World In Flames, Wieden + Kennedy wanted to cause a little real-world havoc. So, the three main characters from the game "took over" a gas station at one of the busiest intersections in Los Angeles and gave away free gas…
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Ford Fiesta at Bonnaroo

For the 2010 Bonnaroo music festival Street Factory constructed the Ford Fiesta Garage, in which festival-goers could come to play classic arcade games, pick up a custom screen printed Ford Fiesta tshirt and listen to live music from the Ford Fiesta stage…
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Bulletstorm

The Burgerstorm burger truck was front and center at the entrance to the 2010 E3 convention in Los Angeles. Signature burgers named after different killshots in the game were a hit with people as they streamed into the convention center…
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DO campaign

DO is an integrated social marketing campaign conceived by Crispin, Porter + Bogusky for Blue Cross Blue Shield Minnesota. The campaign was designed to get sedentary Minnesotans to "groove their body for 10 minutes, 3 times a day." Street Factory executed all of the campaign's on-the-ground tactics…
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Evergreen Space Museum

Unleashing a dozen astronauts on downtown Portland definitely turns some heads. From baseball games to local morning news segments to the Rose Parade, our astronauts helped spread the word about the new Evergreen Space Museum opening just outside Portland, OR…
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Moviefone People's Choice Awards
Moviefone quite literally rolled out the red carpet at the 2011 People's Choice Awards. Fans could come get their picture taken by papparazi with life-sized cut-outs of their favorite stars and go home to tag themselves on Moviefone's Facebook…
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Nike Grapple in the Apple

What happens when you add 20 screaming tennis fans to a bitter rivalry, bring in Don King and then turn them loose on the streets of Manhattan? You get the "Grapple in the Apple!" Wieden + Kennedy recognized that Nike needed to create some buzz around the Rafael Nadal and Roger Federer rivalry…
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Old Spice

Ten cities. Six weeks. Thousands of screaming fans.
Street Factory hosted events at NFL games throughout the U.S. to see who had the "Heart of a Champion." Setting up a tent with two large screen TVs, computers and microphones…
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Sierra Mist Free Fountain Takeover

To show that Sierra Mist Free was better than water, Street Factory "took over" water fountains in various cities throughout the United States, filled them with ice and sampled cans of product right from the fountain…
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Ford Fiesta XGames

For the 2010 XGames the Ford Fiesta made a splash with a completely immersive mini rally track, complete with dirt, something the remote controlled car community had never seen before. The track really drew people in after they noticed the jumbotron which was playing Ford Fiesta ads…
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Stagg Chili

To support a re-launch of the Stagg Chili brand, Street Factory executed a three-month West Coast "Get Fired Up!" tour focused on two key California DMAs: San Francisco and San Diego. The tour consisted of a mobile chili kitchen…
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Publix

Street Factory developed, managed and executed a mobile tour of branded pop-up ice cream socials, complete with hand-scooped ice cream stands, eating areas, barbershop quartets, face painters and caricature artists. The summer-long tour spanned five markets…
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